Red, Rauchy, Reloaded Rihanna

Rihanna turned into a superstar not so long ago thanks to hip-hop mogul Jay-Z, singing her to his label. This 22 year old fashion forward and now icon has been through the good and bad phases of fame and with that behind her she continues to make music.

With five albums under belt, its only fair to move with the strong Rhirhi wave and let her reinvent herself with every album she releases, effortlessly. 'Loud' is her recent project and its not what one would expect from her last album, 'Rated R'.

The latter was dark and was a perfect venting session for herself but not her fans. Rihanna decided to also jump on the bandwagon and follow the dance inspired sounds. She moved away from her reggae debut sound to sounding more like The Black Eyed Peas.

'Only Girl (In the World)' is the albums first single which is a club song and a cross over hit which is dominating chats and air waves. Followed by the more publicised collaboration 'Whats My Name ?' featuring former lover, Drake. 'Whats My Name ?' is a beautiful song, its even better that Drake didn't attempt to sing, but its another great collaboration done well in relation to Rihanna's career in 2010.

Another hit, 'Cheers (drink to That)' is another lazy summer song, perfect for the responsible party lifestyles we all have. The producers dumped Avril Lavigne sound which makes 'Cheers' a bit annoying. 'Loud' is not only composed with only potential club hits but also slow and sexual music.

'Skin' is a more 'raunchy' and slow also in that light is S&M which raises eyebrows with lyrics like ''Sticks and stones may break my back but chains and whips excite me''. Following her major hit of the year with Eminem with 'Love the way you lie' part 1 which is found in Shaddy's album, 'Recovery,' sees a more slow and more vocal part 2. Rihanna now features Eminem with a more mellow sound but a direct lyric approach like Love the way you lie part 1.

Nicki Minaj also makes an appearance on 'Raining Men' which join the Trinadadian Tobagan n Barbados to a coastal babes a wet collaboration. Another songs which i think should have been deleted are 'Man Down' and 'Fading' were a waste of material, although Rihanna did attempt a reggae comeback which now makes her sound ridiculous. The disappointment to this album is that she didn't include more of her ballads which she crafts then beautifully.

Most songs were penned by her and had full creative control of 'Loud.' Rihanna's image really reflects her music, from her lack of clothes and her 'too much sexy image' also draws a "loud" attention. This is album is loud is creative and smartly written with producers like StarGate, The Runners, Polow da Don, Tricky Stewart, Soundz and Alex da Kid.