Friday, July 16, 2010

Victory

The name DJ Khaled is synonymous with hits like 'I'm So Hood,' 'We Taking Over,' and 'Brown Paper Bag'.

He's worked closely with Fat Joe aka 'Crack', the whole of Terror Squad team, and just about half of the hip-hop industry. And he's the president of record label Def Jam South.

Not bad for a man who broke into the scene in 2006. On 'Victory', his fourth album in four years, he proves yet again why he's been so successful: he sticks to one formula, the working formula. He can't rap to save his life but produces beats and sources some of the best talents the American music industry has to offer.

So even though his music is easy to recognise, his ego isn't so huge that he won't work with big producers (such as The Runners, The Inkredibles, Drumma Boy, and Schife) and big stars.

Take 'Fed-Up'. The album's first single, the 'hood-dedicated song that's all about hustlin' and being being sick and tired of being sick and tired features Usher, Young Jeezy, Rick Ross, and Drake.

'All I Do Is Win', in turn, features T-Pain, Ludacris, Snoop Dogg, and Rick Ross. It's the perfect club song – unlike the poorly produced 'Put Your Hands Up' that should have been taken back to the studio and be reworked.

'Killing Me' is another highlight; a reggae track boasting a chorus that sounds like Lil Wayne's 'A Milli', it features heavyweights Buju Banton, Busta Rhymes, and Bounty Killer.

Past collaborators like Akon, Brisco, Trick Daddy, Fat Joe, and production duo Cool & Dre don't make a return, but that creates a space for the struggling Jim Jones and less established names like Ace Hood, Lil Boosie, and Young Cash.

Somewhat appropriately then, DJ Khaled has explained the album's title reflects the way he inspires people with his music.

Despite lacking female singers and rappers, 'Victory' is already a winner. 

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